FM Winter 2025 - Flipbook - Page 11
FMBE Awards 2024
Connect & Collaborate
FMBE is all about connections this year. The talent that
comes together on awards night is extraordinary, and so the
event is encouraging everyone to mix it up, getting into
conversations across the whole event.
FMBE Awards have always been a collaboration between
agency and client, but the shortist shows us how deeply we
are all dependent on each other – with agencies working
together, suppliers helping to lead campaigns to deserved
recognition, global and pan-European partnerships, work
upticks following mergers and group acquisitions…
FMBE is a collective show of strength. Let’s cheer each other
on.
FMBE Awards 2024 Shortlist
CAT A
Sales Campaign of the Year
The strongest line up for a few years…
The battle of the biscuits here with three finalists for pladis, including last year’s
silver winner, Powerforce. There are also 3 electronics teams in action all proving
the value of field marketing teams when selling some high value products,
including home security for EE and transaction units for SumUp. One of these is a
keen defence of last year’s gold success for G2 and TV challenger brand Hisense.
Adding to this high class and intriguing line up, is the big multibrand sales success
for P&G and Field Sales Solutions, across 7 categories in stores.
Blue Square – EE
ExSellence – pladis (perfect store)
Field Sales Solutions – P&G
G2 – Hisense
Powerforce – pladis
PRL – pladis
Storey – SumUp
Category A - Blue Square in sales action for EE
Winter 2025
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