FM Winter 2025 - Flipbook - Page 12
CAT B
Most E昀昀ective
Retail Experience
Category B - TCC's instore theatre for
Samsung
A line up of 5 finalists in this one, in a
high-class contest. There was quite a
range for judges to get to grips with
here…
For Asics a new dynamic was found in
Sports Direct by Field Sales Solutions.
Lindt sampled its way to sales success
via Costco thanks to Fizz. Link, a serial
winner in this category, proved the
merits of sampling the new chewy
drink, Mogu Mogu at grocery stores.
Tesco evidenced the excellence of their
own sampling offering by showing how
N2O delivered great sampling
conversion rates for the relaunch of
Tesco Finest. For Samsung Galaxy, TCC
proved the value of retail theatre in
Virgin Media O2’s O2 stores.
Field Sales Solutions – ASICS
Fizz Experience – Lindt
Link Communication – Mogu Mogu
N2O – Tesco
TCC – Samsung
10 Winter 2025
CAT C
Field Data Award
The judges brought 5 campaigns
forwards in the category on the basis
that each had unique merits.
The teams shortlisted were collectively
responsible for optimising call files,
auditing for perfect compliance,
solving availability challenges, effective
mystery shopping and resourcing sales
opportunities.
One judge noted “We have seen how
flexible field marketing can – and needs
to – be with many creative solutions
being driven by the insight.”
Cosine – DPD
Field Sales Solutions – Gillette
Green Field Marketing – Royal Canin
REL Field Marketing – Mondelez
Smartspotter – PPL PRS
Category D - Powerforce Cat-ching the eye
for Felix
A busy category, this one showed how
the retailers appreciate the skills and
values that field marketing brings into
stores – part of an ever-increasing
client-agency-store teamwork.
The judges saw a number of different
approaches across a range of store
groups, wholesalers and store-call
centre integrated training.
Am mix of FMCG and consumer
electronic brands to promote showed
how field marketing is a valuable
resource across a range of shopper
products and services.
CAT D
Most E昀昀ective
Instore Marketing
Blue Square – HP
CPM Ireland – Diageo
G2 – Android
G2 – Hisense
Powerforce – Nestlé Purina
REL Field Marketing – Mondelez
Top Notch Sales – Navson
CAT E1
Most E昀昀ective
Tactical Campaign
(ROI)
Category D - CPM Ireland scoring in store for
the 6 Nations
Its FMCG all the way in this one with ROI
being driven at stores and at wholesale.
REL Field Marketing have taken a firm
hold of this category in recent years and
they’re back defending in force. But
they face a formidable challenge this
year with some top performing teams
showing what they can do when taking
on a tactical push.
