FM Winter 2025 - Flipbook - Page 20
CAT N1
CAT N2
Brand Ambassador
of the Year
Field Sales and
Merchandising
Brand Ambassador
of the Year
Product Demo,
Training,
Experiential
Caroline Anderson
REL Field Marketing, Weetabix
Emma Fitzsimons
Gaenor Kinsey
PRL, BAT Ireland (PJ Carroll and
Company)
Fizz Experience, Costco
Simon Gri昀케ths
Category O - Powerforce activate O昀昀shore
instore for Molson Coor's Sharp's
Rajesh Kumar
G2, Hisense
CAT P
Field Sales Solutions, P&G
Molly Ofori-Mensah
Neil Larmour
Hel’s, Various
Green Field Marketing, KP Snacks
Abdur Rahman
Zara Saleem
G2, Hisense
Product Launch or
Relaunch Award
Field Sales Solutions, Ferrero
Tom Severs
Powerforce, Lenovo
CAT O
Most E昀昀ective
Local or Small
Scale Campaign
Category N1 - Zara Saleem in action in store
for Ferrero, Field Sales Solutions
Category N2 - Tom Severs for Lenovo,
Powerforce
18 Winter 2025
A very competitive category and a real
delight to judge, admiring some excellent local trials, cost-saving initiatives
and exceptional value for money.
6 of these finalists were chosen for
effective work in stores, and one (Google Pixel) was a very specifically targeted
roadshow location.
Blackjack – Avolta
Field Sales Solutions – ASICS
Gekko – Google Pixel
Green Field Marketing – Edward
Dillon (Hennessy)
N2O – Made by Mitchell
Powerforce – Molson Coors
Top Notch Sales – Navson
A category that saw a full range of FMBE
techniques contributing to the successful launch (or relaunch) of some new
products and variants from across
FMCG and health and beauty sectors.
These campaigns all used powerful
visual impact and shared the quality of
being clearly planned and executed in
order to make a front of mind brand
engagement with consumers (and in
some cases with influencers).
Circle – Costa
CPM – Persil
Hopper and Ogilvy – Toblerone
N2O – TRESemme and Superdrug
PRL – Lucozade
REL Field Marketing – Haleon
(Sensodyne)
REL Field Marketing – Weetabix
Category P - A Bluecozade chiller sited by
PRL
