FM Winter 2025 - Flipbook - Page 22
CAT Q
B2B/B2E Event of
the Year
Two of the shortlisted events from
‘Immersive’ are also here, for Qatar
Airways and CCEP. Circle with CCEP
won silver here last year. This category
also sees medieval battles and bonding
in an Italian getaway for Acinque
Energia. The same team won bronze in
this category last year. TRO also make
the list with one of the agency’s
long-term clients, BMW. Again, the
agency has a category track record,
winning last year with its work for
Anthropy.
The fifth listing in this highly competitive category is Willow Park and Cisco,
one of the most innovative
agency-brand pairings, who work
together around the globe and who
won silver in Operational Success
together last year.
2 Heads – Qatar Airways
Circle – CCEP
Settimo Piano – Acinque Energia
TRO – BMW
Willow Park – Cisco
Category Q - teambuilding in action for
Settimo Piano and Acinque Energia
20 Winter 2025
Category Q - The Discovery Lounge for Qatar
Airways by 2 Heads
CAT R
Consumer/Shopper
Connection Award
For BiOrbic, Promohire created an
eco-touring vehicle to travel around
Ireland that promoted carbon neutrality and educated the public about
sustainability programmes.
For Autograph, Sketch created a showstopper piece of giant luggage with
hotel experiences bursting out of it.
The luggage was left outside King’s
Cross station, provoking press coverage and enabling workshop engagement.
N2O – P&O Cruises
PRL – IDL
Promohire – BiOrbic
Sketch Events – Autograph
Collection Hotels
A shopper roadshow, a new convenience store programme and a comprehensive store sampling campaign go
head-to-head to head in this intriguing
new category.
Circle – Subway
Green Field Marketing – KP Snacks
N2O – Tesco
CAT S
Most E昀昀ective
Stand or Display
Unit
In line with the entry pattern for fewer
big stage immersive events, we have
seen the stand and display category
draw upon small footprint and tidy use
of space expertise. The result is a very
compelling category which at one
stage looked like it was heading for a
four-way tie, before a result was
declared.
For P&O Cruises, N2O brought a premium look to 2 premium shopper
locations, Bluewater and Westfield.
For Irish Distillers, PRL created Summer
Ready theatre in impulse sites in stores
with displays that helped make brands
including Malibu and Jamesons front
of mind on sunny days.
Category S - P&O Cruises stand by N2O
CAT T
Operational
Success of the
Year
The ‘make it happen’ geniuses were on
form this year, with 5 shortlisted.
Cosine revealed its new mystery shop
techniques that has driven efficiencies
for National Lottery operator Allwyn.
CPM showed how the agency has
recruited and operated a 300 strong
twilight team who deliver retail media
shopper displays for suppliers to Asda.
For P&G’s tactical Blitz (also seen in
that category), Field Sales Solutions
showed how it operated this high scale,
high speed multibrand campaign.
