FM Winter 2025 - Flipbook - Page 24
For Tesco, N2O showed how the
agency ramped up resources in order
to deliver the retailer’s big Christmas
grotto activation.
The Powerforce and Castrol team are
back on the shortlist this year, after
winning silver in our Professional
Agency Management category last
year.
Cosine – Allwyn
CPM – Asda
Field Sales Solutions – P&G
N2O – Tesco
Powerforce – Castrol
CAT W
Category U -Jean-Dominique Castellini,
Marvesting, toasts success at Field Sales
Solutions
CAT V
Best Continuing/
Long Term Sports,
Music,
Entertainment
Campaign or
Strategy
Category T - N2O and Tesco combine for
operational success
The two shortlisted finalists both chart
management success post-structural
change. For Green that means post
MBO. For Field Sales Solutions the
entry looks at they way in which its
status as part of the Marvesting Group
has been leveraged.
Field Sales Solutions
Green Field Marketing
Field Marketing
Agency of the Year
This was an exceptional year in the
category with a very arduous process
needed to pare the finalists list down to
just 7.
The category is judged in two stages
and this year a new judges’ discussion
panel weas deployed to find the
winner.
Category V - Red Bull event by We Are
Collider
The category saw two stand out entries
and so those are the two that are shortlisted. By stand out, we mean exceptional as these are two of the very best
entries seen in the Special Category
through the years. One charts three
years of Costa’s connections at Carfest.
The other shows insight into how We
Are Collider manages Red Bull’s
gaming programme.
Circle – Costa
We Are Collider – Red Bull
22 Winter 2025
CAT X
Blue Square
CPM
Field Sales Solutions
G2
Powerforce
REL Field Marketing
Storey
CAT U
Professional
Agency
Management
Award
Campaign of the
Year
The shortlist is
revealed on awards
night.
Category X - CPM in action in store at Asda
for Persil
