FM Winter 2025 - Flipbook - Page 30
Gottabe!
Tour sponsor Gottabe! came out in support of my Tour. I arrived in
Winchester to be welcomed by the agency’s marketing executive
Aisha Attah.
At the time of coming to meet me Aisha was about a year into her
role at GottaBe! The agency has a very unique feel to it, with its
strong focus on ethnic and multilingual reach and connection, and
its representation of a blend of international, national and local
brands – from Western Union to Dorset Tea.
Aisha glowed with enthusiasm for the agency. Earlier in the summer
– on at the same time as Barcode Festival – she had been
representing GottaBe! at MADfest, the marketing industry gets
together at the Truman Brewery. Aisha seemed to me a great fit for
GottaBe!, she is enthused by initiatives in the Equality Diversity and
Inclusion space. This summer she was also chosen as a Next Gen
judge for the DMA awards.
GottaBe! is known to me as a high-energy, hands-on agency, and it
was great to see Aisha in Winchester, midway through a very sunny
afternoon, on the green in front of the cathedral.
Green Field Marketing
Tour sponsor Green Field Marketing broke our news just two days
into the tour, opening a new 12,000 sq. ft warehouse in Belfast
following an investment of £200K. The warehouse facility, which has
space for over 600 pallets, allows the specialist outsourced sales
and merchandising company to provide a unique solution for
brands, POS and retail installation companies wanting efficient field
marketing implementation across GB and the Island of Ireland.
The specialist outsourced sales and merchandising company offers
a ‘white glove’ service for companies using its warehouse facility for
point of sale, retail premia, retail furniture and equipment.
Russell Johnston, Managing Director, Green Field Marketing
explained, “We have the ability to store, distribute and implement
point of sale and retail display throughout the UK and Ireland. We
know the importance of treating POS with ‘white gloves’ as it’s a
key part of the consumer journey and ultimately influences
buying decisions in favour of our client partnerships. We offer a
fulfilment service for both our own field teams and our clients as
well as a secure storage area for high value items.
“The warehouse includes a merchandising and implementation
training area to ensure that our clients’ point of sale, or whatever
they have entrusted us with, can be activated in store to an
exacting standard. Being able to show our teams first-hand how
a product or point of sale should look on the shelf, in store, is
hugely beneficial to our partners and increases the chances of
reaching consumers in the way brands intended.
“Due to the strength of our infrastructure and presence in three
key regions, we give companies the chance to be more agile when
responding to the needs of an ever-changing marketplace.
Northern Ireland stands out as a strategic hub for FMCG
businesses seeking their ideal outsourced field marketing
partner for UK and Ireland operations, while providing
substantial cost savings”, said Russell.
28 Winter 2025
